Digital-First Approach
WHY?Digital First Consult Services
Digital-First Approach
WHY?Digital First Consult Services
Market is shifting
Higher consumer expectations, economic pressures, and an increasing need for rich digital experiences.
Digital-First companies tend to achieve greater productivity and growth.
ㆍ>a 30% increase in customer satisfaction
ㆍ>a 20% improvement in employee satisfaction, and overall economic gain.////McKinsey
Market Explore
ㆍThe digital economy is expected to exceed $57 billion by 2025, primarily driven by e-commerce, fintech, and digital services.
ㆍHowever, it's notable that the largest and most valuable businesses in Thailand, such as those in the SET50 or SET100, remain primarily traditional, with a smaller portion being truly "Digital First."
Key Factors
ㆍIncreasing mobile penetration (82% in Thailand), fast broadband expansion, and growing trust in online services.
ㆍBusinesses adopting digital-first strategies to meet consumer demands for seamless, omnichannel experiences.
What
State
are you ?
Digital Framework
No buy-in
Tactics, tools
legacy ways of working (aka 1.0) silo'd teams, independent KPls not enough sharing fear of risk status quo not agile
"Adding Digital"
On the radar
Digital strategy , program
Strategy drives digital building staff, competencies experimenting with new ways of working, delivering services testing more collaboration
"Doing Digital"
Leadership buy-in
Digital Maturity
Investing in training overlapping/shared KPIs Testing, failing, learning, sharing and testing again Stuff about culture making sense now
"Hiring Digital"
Deep and wide buy-in
Digital first
Digital is your approach, how you work digital strategy feeds down into campaign plans that are digital first, not digital last lean startup "Being Digital" approach Data-driven decision making
"Being Digital"
Digital First Stakeholder
Company
Company
Digital-first operations
Scalable platforms
Community
Community
Digital access
Community support
Employee
Employee
Collaboration tools
Agile working
Customer
Customer
Seamless journeys
Tech-enabled services
Digital First Consult Services
